Do your advertising yourself, or hand it over?
The real question is not “can I do it myself?” You can: the tools are public. It is: “what does my time produce best, campaigns or my trade?” The honest answer depends on your situation, and it can change with it.
Doing it yourself: the real price is not in euros
Running your own campaigns is a real learning curve: allow several hours a week in the first months to understand the ad networks, write, test, measure and correct. That time has a cost nobody invoices: the hours taken from quotes, jobs, family. And beginner mistakes (reach too wide, wrong timing, a page that does not convert) are paid for out of the real budget, as the seven classic mistakes explain.
Doing it yourself makes complete sense when the ad budget is still small (a management fee would weigh too much in proportion), when you enjoy it, or when you want to understand the mechanics before handing them over. It is an excellent investment in clarity, even if you delegate afterwards.
Handing it over: what the service must include to be worth its price
A managed service worthy of the name is not limited to “running some ads”. It must cover the whole chain, because the chain is what produces the customer:
- the strategy: which channel, which message, which area, which calendar;
- the creative: visuals and texts, tested in variants, not a single ad left running for two years;
- tracking the requests: what becomes of each contact, with figures you understand: cost per request, cost per customer;
- a regular report in plain language, not a thirty-column export.
The questions to ask before you sign
- “What will I see each month?” If the answer does not include “cost per request” and “cost per customer”, the campaign will be run on impressions: run away.
- “Who owns the ad accounts?” They must be in YOUR name: a provider who keeps your accounts holds you captive in practice.
- “How is the fee structured?” Understand who earns what when your budget goes up, and check that the provider’s interest stays aligned with yours.
- “What is the commitment?” A provider confident in their work does not need to lock you in for twelve months.
The third way: tools that do the expert’s work
Between doing everything by hand and handing everything over, a generation of tools does the design work (targeting, texts, visuals, cost estimate) and leaves you the decision and the customer relationship. That is Leadsoon’s approach: the studio builds the campaign as a professional would, the CRM follows each request, and you keep control and the accounts. Start there if your budget does not yet justify full management; move to a managed service when the volume deserves it. In that order, every euro of service rests on campaigns that are already running.